The CX Quantum Leap
Based on her PhD in CX and her 25+ years of experience driving CX transformation programs globally, dr. Zanna van der Aa explains the core concepts of Customer Experience transformation, navigating you through the sense and nonsense, sharing do's and don'ts, lessons learnt and successful, inspiring interventions.
She combines her scientific background with a very no-nonsense, pragmatic, energizing approach that you can apply immediately in your day-to-day work. Always connecting it to her vision of creating more Human Centric organisations by focusing on the three pillars of successful CX transformation: customers, employees and purpose.
The CX Quantum Leap
Latest Episodes
Richard Stark - The leadership behaviors series | EPS #63
This is part of our Leadership Behavior Series, where we're diving deeper into some of the 21 behaviors from my new book on human-centric CX transformation: Once You See It.In this episode, Richard and I talk about something I t...
Joana - The leadership behaviors series | EPS #62
This is part of our Leadership Behavior Series, where we're diving deeper into some of the 21 behaviors from my new book on human-centric CX transformation: Once You See It.In this episode, Joanna and I talk about something that ...
Richard Stark - The leadership behaviors series | EPS #61
This is part of our Leadership Behavior Series, where we're diving deeper into some of the 21 behaviors from my new book on human-centric CX transformation: Once You See It.In this episode, Richard and I talk about something that I think...
Create a reflection rhythm - The leadership behaviors series | EPS #60
This is part 1 of our Leadership Behavior Series, where we're diving deeper into some of the 21 behaviors from my new book on human-centric CX transformation: Once You See It.In this episode, Miranda and I talk about something tha...
The CEO’s Guide to Human-Centric Transformation – Once You See It | EPS #59
Most CEOs agree Customer Experience drives business results. But few know how to make it work beyond the buzzwords.In this episode, Dr. Zanna van der Aa shares the CEO án CX transformation lead perspective of her new book Once You See I...