Without great Employee Experience there is no great Customer Experience. But how do you enhance the experience of the employees and choose the best way to let CX and EX reinforce each other?
In this episode Zanna and Miranda discuss the key issues with most employee engagement measurements (spoiler alert: most employee engagement survey tools are NOT giving you the drivers you need to enhance engagement).
Zanna explains the key issues but also shares what you can do to make smart use of many existing insights from science to make sure your organisation is measuring what matters most to your employees.
Link to sign up to Zanna's curated CX newsletter: https://zannavanderaa.com/weekly/.
Zanna van der Aa combines 20+ years of experience in CX transformation with a PhD in CX.
Miranda Nijenhuis is Zanna's partner in crime for over 8 years now and in these podcasts she has the role of the interviewer. This podcast was recorded on Oct 28th, 2022.