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So… You know the importance of Customer Experience and have generated some insights about the needs of your customers.
But how do you excite all colleagues to work on improving this experience?
And how can they effectively change their behaviors in their daily work?
Zanna and Miranda discuss the 3 key elements to successfully experimenting with new behaviors based on the theory of Tiny Habits: motivation, ability, and environment.
Here are three talking points to give you a taste of what you'll learn:
💡 Discover how to design your environment to make it easier to engage in new behaviors.
💡 Find out how to translate drivers into tiny habits and create a menu of experiments customized to different roles in the organization.
💡 Discover how to create a fun and engaging campaign that will lead to 20-60% of all employees signing up to test those tiny habits in their daily work.
Just hit play to and check out this podcast on behavior change and customer experience!
Zanna van der Aa combines 20+ years of experience in CX transformation with a PhD in CX.
Miranda Nijenhuis is Zanna's partner in crime for over 8 years now and in this podcast she has the role of interviewer.
This podcast was recorded on April 4th, 2023.