Successful Journey Management in 7 steps EPS #30

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For timestamps see below.

More and more organizations are using journey management tools such as Milkymap and TheyDo. But they drown in the amount of options that such a tool offers.

How do you prevent this for your organization?
Go through the 7 steps that Zanna & Miranda discuss in this podcast and make a conscientious choice whether you need a journey management tool and if so, how it should support you.

📌 Step 1 Make a list of all journeys within your organizations on 2 levels.

📌 Step 2 Collect data to prioritize the journeys.

📌 Step 3 Map one journey and find the drivers.

📌 Step 4 Collect relevant internal data.

📌 Step 5 Create a journey team.

📌 Step 6 Introduce a bi-weekly rhythm for improving the journey.

📌 Step 7 See measurable results in 2 to 3 months.

Go through steps 3 to 7 with one journey so you can learn and experiment. Only then start mapping the next journey.

After going through the 7 steps, you can make your own smart choices when it comes to your  journey management. 

(1:41) Why this podcast?

(02:55) Step 1: List all journeys

(05:45) Step 2: Collect data

(10:41) Step 3: Map one journey and find the drivers

(14:39) Step 4: Collect relevant internal data

(15:30) Step 5: Create a journey team

(16:57) Step 6: Introduce a rhythm for improvement

(18:24) Step 7: See measurable results in 2 to 3 months