The CX Quantum Leap
Based on her PhD in CX and her 25+ years of experience driving CX transformation programs globally, dr. Zanna van der Aa explains the core concepts of Customer Experience transformation, navigating you through the sense and nonsense, sharing do's and don'ts, lessons learnt and successful, inspiring interventions.
She combines her scientific background with a very no-nonsense, pragmatic, energizing approach that you can apply immediately in your day-to-day work. Always connecting it to her vision of creating more Human Centric organisations by focusing on the three pillars of successful CX transformation: customers, employees and purpose.
The CX Quantum Leap
Interview Inge Dubois (Randstad) on Leading Transformation | EPS #8
In this podcast, Zanna interviews Inge Dubois, director of operations at Randstad Belgium. Zanna was inspired by Inge's vulnerability, willingness to learn and to lead by example in a project they worked on together, using elements of the filosophy of Dan Cable's book Alive at Work.
Since many leaders and also CX professionals are figuring out this puzzle of transformation, they sat down together to talk about Inge's experiences and tips for any leader wanting to experiment with more empowered ways of working and/or for any professional (CX, HR, digital, sustainability) that is looking to work with leadership to facilitate transformation.
NB. Unfortunately due to a technical error, the sound is not optimal, but we felt the content is too valuable to not share this podcast. This podcast was recorded in December 2022.
NEW! Once You See It - Executive Guide to Human-Centric CX Transformation by Dr. Zanna van der Aa is out now!
It contains a unique combination of perspectives: the CEO perspective and the CX transformation lead perspective.
And in between these two parts of the book, she also shares a chapter on the role of AI in experience.
Accelerate in Experience Academy
Ready to create more business impact with Customer & Employee Experience? Join the 6-week Accelerate in Experience Academy by Dr. Zanna van der Aa. The proven method for CX transformation that delivers measurable results in just 3 months.
🌍 Trusted in 20+ countries by 11+ global brands such as Randstad, Allianz, Zain and Egon Zehnder. Now available online.
👉 Start your journey: https://academy.zannavanderaa.com/en
More info?
LinkedIn -> https://www.linkedin.com/in/zannavdun/
YouTube -> https://www.youtube.com/@dr.zannavanderaa
Website -> https://zannavanderaa.com/
Dutch version podcast -> https://beleving.buzzsprout.com