Discovering CX Transformation
Based on her PhD in CX and her 25+ years of experience driving CX transformation programs globally, dr. Zanna van der Aa explains the core concepts of Customer Experience transformation, navigating you through the sense and nonsense, sharing do's and don'ts, lessons learnt and successful, inspiring interventions.
She combines her scientific background with a very no-nonsense, pragmatic, energizing approach that you can apply immediately in your day-to-day work. Always connecting it to her vision of creating more Human Centric organisations by focusing on the three pillars of successful CX transformation: customers, employees and purpose.
Discovering CX Transformation
Mastering Customer Experience: The 5 Essential Goals for CX Transformation | EPS #18
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For timestamps see below.
In this podcast episode, we delve deep into the essence of customer experience, breaking it down into five goals that guide you through a clear CX transformation journey.
💡Goal 1: Understanding How to Impact CX
💡Goal 2: Translating Insights to Improvements
💡Goal 3: Collaborating Across Silos
💡Goal 4: Inspiring Employees to Focus on CX
💡Goal 5: Financial Impact of CX Improvements
Zanna designed, based on her global experience, this clear path to elevate your CX game.
With a dynamic blend of insights, how to's, and practical examples she navigates through each goal, blending science with a very pragmatic approach to CX Transformation.
Discover the secrets of influencing customer experience, learn how to translate insights into actionable improvements, and break down barriers to foster collaboration.
And... find out why calculating the financial impact is not the starting point of this transformative journey. 😉
Are you ready to embark on a journey that will redefine the way you view customer experience?
Tune in now and let the transformation begin!
Videocall with your team
If you'd like me to share the storyline with slides in a videocall with the (CX) leadership team of your organisation, let me know and we can see if we can find a slot to plan an hour together.
(01:42) The Why of 5 Goals for CX Transformation
(03:32) Goal 1: Understanding CX Impact
(07:56) Goal 2: Translating Insights to Improvements
(15:10) Goal 3: Collaborating Across Silos
(22:52) Goal 4: Inspiring Employee Focus on CX
(28:30) Goal 5: Financial Impact of CX Improvements