Discovering CX Transformation
Based on her PhD in CX and her 25+ years of experience driving CX transformation programs globally, dr. Zanna van der Aa explains the core concepts of Customer Experience transformation, navigating you through the sense and nonsense, sharing do's and don'ts, lessons learnt and successful, inspiring interventions.
She combines her scientific background with a very no-nonsense, pragmatic, energizing approach that you can apply immediately in your day-to-day work. Always connecting it to her vision of creating more Human Centric organisations by focusing on the three pillars of successful CX transformation: customers, employees and purpose.
Discovering CX Transformation
Interview Sam Stern (LinkedIn) about the Power of a Customer-Centric Culture EPS #22
Join the Champions League of Customer Experience Transformation! Sign up for weekly inspiration: https://zannavanderaa.com/cxleague/
For timestamps see below.
Do you want to transform your organization into a customer-centric powerhouse?
Sam Stern is Customer Experience Expert at LinkedIn and a former CX analyst at Forrester. In this podcast Zanna and Sam delve deep into the concept of a customer-centric culture.
6 Reasons to tune in:
👉 1. Alignment Across the Board
Learn how a customer-centric culture ensures that every member of your team, from behind-the-scenes employees to customer-facing staff, comprehends how their daily efforts contribute to delivering exceptional customer experiences. This alignment is the secret sauce for fostering a cohesive, customer-centric workforce.
👉 2. Business Impact Unveiled
Discover the magic that happens when employees truly grasp the connection between providing great customer experiences and tangible business success. Sam underscores the importance of helping your team recognize the value of their individual contributions in achieving customer-centric goals.
👉 3. Manageable Change
In a customer-centric culture, Sam highlights the creation of a framework that makes change feel manageable and well within each employee's capabilities. Encourage your staff to implement small yet impactful changes in their roles, all while contributing to the broader objective of customer-centricity.
👉 4. Cultivating a Customer-Focused Culture Takes Time
Understand that culture transformation isn't a sprint; it's a marathon. Sam provides valuable insights into why it often takes several years to establish a customer-centric culture and how to pursue this transformation alongside immediate customer experience improvements.
👉 5. Employee Engagement Matters
Explore the critical link between employee engagement and delivering exceptional customer experiences. Zanna and Sam emphasize that engaged employees, armed with a strong sense of purpose and the freedom to enhance customer service quality, can be a game-changer for businesses.
👉 6. The Bright Spots Analysis
Get ready to dive into the Bright Spots analysis, a powerful technique for identifying top performers within your organization. By understanding what sets these high achievers apart from the rest, you'll be able to distill interventions, training, or tools to empower other employees to emulate these behaviors and elevate the customer experience.
Start your transformation journey today and tune in!
(03:15) Introduction to Customer-Centric Culture
(06:42) Alignment Across the Organization
(09:18) Connecting
Accelerate in Experience Academy
Ready to create more business impact with Customer & Employee Experience? Join the 6-week Accelerate in Experience Academy by Dr. Zanna van der Aa. The proven method for CX transformation that delivers measurable results in just 3 months.
🌍 Trusted in 20+ countries by 11+ global brands such as Randstad, Allianz, Zain and Egon Zehnder. Now available online.
👉 Start your journey: https://academy.zannavanderaa.com/en
More info?
Newsletter -> https://zannavanderaa.com/cxleague/
LinkedIn -> https://www.linkedin.com/in/zannavdun/
YouTube -> https://www.youtube.com/@dr.zannavanderaa
Website -> https://zannavanderaa.com/
Dutch version podcast -> https://beleving.buzzsprout.com