The CX Quantum Leap
Based on her PhD in CX and her 25+ years of experience driving CX transformation programs globally, dr. Zanna van der Aa explains the core concepts of Customer Experience transformation, navigating you through the sense and nonsense, sharing do's and don'ts, lessons learnt and successful, inspiring interventions.
She combines her scientific background with a very no-nonsense, pragmatic, energizing approach that you can apply immediately in your day-to-day work. Always connecting it to her vision of creating more Human Centric organisations by focusing on the three pillars of successful CX transformation: customers, employees and purpose.
The CX Quantum Leap
Interview Dan Cable (London Business School) | Human Centric CEO Series | EPS#35
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Join dr. Zanna van der Aa and Professor Dan Cable from London Business School as they explore the concept of human-centric leadership. Wondering how to make this tangible for you? Just send me a DM on LinkedIn.
Prefer the video version? Check out on YouTube!
For timestamps, see below
In this insightful and energizing conversation, they discuss how CEOs can foster a culture of purpose and engagement within their organizations.
The podcast delves into practical strategies for injecting purpose into daily work, the importance of connecting employees with customers, and how small changes can lead to significant improvements in both employee satisfaction and business outcomes. Both Dan and Zanna share research and anecdotes that highlight the power of human-centered approaches in various organisations.
Recorded in London at Premiere Podcast Studios (https://premierepodcaststudios.com/) in September 2024.
#humancentricity #cxtransformation #interview #londonbusinessschool #customerexperience #inspiration #purpose
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Want to know more about me?
LinkedIn: / zannavdun
Blog: https://zannavanderaa.com/blog/
Podcast:
NEW! Once You See It - Executive Guide to Human-Centric CX Transformation by Dr. Zanna van der Aa is out now!
It contains a unique combination of perspectives: the CEO perspective and the CX transformation lead perspective.
And in between these two parts of the book, she also shares a chapter on the role of AI in experience.
Accelerate in Experience Academy
Ready to create more business impact with Customer & Employee Experience? Join the 6-week Accelerate in Experience Academy by Dr. Zanna van der Aa. The proven method for CX transformation that delivers measurable results in just 3 months.
🌍 Trusted in 20+ countries by 11+ global brands such as Randstad, Allianz, Zain and Egon Zehnder. Now available online.
👉 Start your journey: https://academy.zannavanderaa.com/en
More info?
LinkedIn -> https://www.linkedin.com/in/zannavdun/
YouTube -> https://www.youtube.com/@dr.zannavanderaa
Website -> https://zannavanderaa.com/
Dutch version podcast -> https://beleving.buzzsprout.com