Discovering CX Transformation
Based on her PhD in CX and her 25+ years of experience driving CX transformation programs globally, dr. Zanna van der Aa explains the core concepts of Customer Experience transformation, navigating you through the sense and nonsense, sharing do's and don'ts, lessons learnt and successful, inspiring interventions.
She combines her scientific background with a very no-nonsense, pragmatic, energizing approach that you can apply immediately in your day-to-day work. Always connecting it to her vision of creating more Human Centric organisations by focusing on the three pillars of successful CX transformation: customers, employees and purpose.
Discovering CX Transformation
Interview Emre Gurkan (CEO Zain Iraq) | Human Centric CEO Series | EPS #39
Leadership is about more than strategies and metrics; it’s about balancing the head and the heart.
In this podcast, Emre Gurkan (CEO Zain Iraq) and I explore the journey of blending creativity and discipline, structure and spirit, to create meaningful transformation in organizations. Discover how authentic leadership, cultural transformation, and a focus on both hard and soft metrics can drive real impact.
This is a videocast available on YouTube via this link.
Whether you're leading a team or shaping your own journey, this podcast offers insights into combining logic with imagination for sustainable success. Watch now and learn how to 'run and fly' towards a brighter future.
Recorded in Kuwait in November 2024.
NB. This video podcast was recorded as part of the UNITY CX transformation program we are currently running in Zain Kuwait.
#humancentricity #cxtransformation #interview #zain #kuwait #customerexperience #inspiration
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Want to know more about me?
LinkedIn: https://www.linkedin.com/in/zannavdun/
Blog: https://zannavanderaa.com/blog/
YouTube: https://www.youtube.com/@dr.zannavanderaa
Newsletter:
Accelerate in Experience Academy
Ready to create more business impact with Customer & Employee Experience? Join the 6-week Accelerate in Experience Academy by Dr. Zanna van der Aa. The proven method for CX transformation that delivers measurable results in just 3 months.
🌍 Trusted in 20+ countries by 11+ global brands such as Randstad, Allianz, Zain and Egon Zehnder. Now available online.
👉 Start your journey: https://academy.zannavanderaa.com/en
More info?
Newsletter -> https://zannavanderaa.com/cxleague/
LinkedIn -> https://www.linkedin.com/in/zannavdun/
YouTube -> https://www.youtube.com/@dr.zannavanderaa
Website -> https://zannavanderaa.com/
Dutch version podcast -> https://beleving.buzzsprout.com